On-Page SEO
Make each page easier to understand. Work through titles, metadata, images, site structure, sitemaps, and useful internal links.
Explore the guides
All articles in this topic
Content Is King: Make the Answer Worth Reading
Strong content helps a specific reader solve a specific problem.
Read the guide
Rotating Website Content Without Hiding the Main Answer
Rotating a featured article or a homepage promotion can help returning visitors discover different material.
Read the guide
Smaller Website Images Without Losing Clarity
A photo intended to appear at 600 pixels wide rarely needs the same download as a full-resolution camera original.
Read the guide
A Practical Guide to HTML Meta Tags
A meta tag is not a magic instruction to rank a page.
Read the guide
Keywords in URLs: Useful Names, Careful Changes
A readable URL helps someone anticipate what a page covers.
Read the guide
Landing Pages That Match the Visitor's Goal
An effective landing page answers the expectation created by an ad, search result, email, or recommendation.
Read the guide
Meta Tags: What Matters for Modern SEO
A meta description summarizes a page and may appear in a search snippet, though Google can choose text from the page instead.
Read the guide
On-Page SEO: A Practical Starting Point
On-page SEO covers changes within a page that help people and search engines understand it.
Read the guide
Panda and Penguin: Lessons for Today's SEO
Panda and Penguin became familiar names for Google's efforts to address low-quality content and manipulative link practices.
Read the guide
Site Navigation That Helps People Find Answers
Navigation shows readers how a website's subjects fit together.
Read the guide
XML Sitemaps Explained for Beginners
An XML sitemap lists URLs you want search engines to know about.
Read the guide
Title Tags That Describe the Page Clearly
The title element identifies a page and gives search engines one source for the title link shown in results.
Read the guide
Website Navigation Mistakes That Create Dead Ends
Two common mistakes are giving every page equal prominence and hiding important destinations behind controls that people cannot operate.
Read the guide
Website Structure: Build a Clear Map of Your Content
A website structure is the relationship between its main sections, category pages, and detailed content.
Read the guide
Image Alt Text: Describe Meaning, Not Keywords
Alt text is the text alternative supplied by an image's alt attribute.
Read the guide