Practical SEO guide

Understanding DNS for Website Owners

A browser window and small globe linked through a directory book to a miniature server
The practical takeaway

The Domain Name System helps translate a hostname into information a browser needs to connect to a service.

How a name reaches your server

The Domain Name System helps translate a hostname into information a browser needs to connect to a service. Your domain registrar, DNS provider, and web host may be different companies. Nameservers identify the authoritative DNS service. A and AAAA records point to IPv4 and IPv6 addresses, CNAME records alias names, MX records direct email, and TXT records often support verification and email authentication.

Change records carefully

Before switching hosting, copy your current records and confirm which service manages them. Preserve email records and verification entries while updating the website address. DNS caches follow time-to-live settings, so visitors may temporarily reach different servers during a change. Keep the old hosting available long enough to make the transition safely. DNS is infrastructure; it does not replace redirects, valid HTTPS certificates, or canonical URLs.

A checklist you can use

  • Back up the complete DNS zone.
  • Preserve MX and important TXT records.
  • Confirm HTTPS on the new host.
  • Test the www and root hostnames after changes.

Keep the guidance current

Search features and products change. Use the official documentation alongside this guide when you plan an update.

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